Cadbury Coming Clean on More than Calories

Nine companies including, Cadbury Schweppes and Coca-Cola have become the second wave of firms to sign up to use a carbon foot printing standard designed by UK's Department for Food and Rural Affairs (Defra) and BSI British Standards. The companies will use the standard to calculate the embodied carbon emissions of selected products. Boots, Walkers and fruit drinks company Innocent were the first companies to trial the draft standard and already display their carbon footprint on a number of their products' packaging.

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