Buy your way to carbon neutrality?
Los Angeles Times
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The Oscar-winning film "An Inconvenient Truth" touted itself as the world's first carbon-neutral documentary.
The producers said that every ounce of carbon emitted during production — from jet travel, electricity for filming and gasoline for cars and trucks — was counterbalanced by reducing emissions somewhere else. It only made sense that a film about the perils of global warming wouldn't contribute to the problem.
Co-producer Lesley Chilcott used an online calculator to estimate that shooting the film used 41.4 tons of carbon dioxide and paid a middleman, a company called Native Energy, $12 a ton, or $496.80, to broker a deal to cut greenhouse gases elsewhere. The film's distributors later made a similar payment to neutralize carbon dioxide from the movie's marketing.
It was a ridiculously good deal with one problem: So far, it has not led to any additional emissions reductions.
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